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WHAT IS THE DIFFERENCE BETWEEN FRESH JUICE, DIRECT JUICE AND JUICE FROM CONCENTRATE?

First of all, it should be noted that the quality of juice from concentrate is every bit as high as that of fresh juice and juice not from concentrate. However, extracting juice from concentrate is a more ecologically sound process, given that lemons are harvested worldwide all through the year. But what exactly do these terms mean? Read on to find out …

Fresh Juice.

Fresh juice is a wholly natural product consisting entirely of freshly pressed fruit. The fruit is not processed at all after being pressed and no sugar, preservatives, or anything else is added. All that remains is the freshly pressed juice itself.

Direct Juice.

Here, the 100 % freshly pressed juice is pasteurized by being heated up briefly to increase its shelf life. Since 2013, juice producers have been allowed to subsequently add natural fruit aroma without being required to declare it among the ingredients listed on the packaging.

Juice from concentrate.

Producing fruit juice from concentrate involves subjecting 100% freshly pressed juice to moderate heat. As the water vaporizes during this process, the volume is reduced considerably, leaving the concentrate – a sticky, tart-sweet mass with minimal fruit flavor. The aroma – a clear liquid with an intensive taste of fruit – is distilled and collected during the heating process. The fruit juice is reproduced by mixing together the concentrate, aroma, and water.